Code     BI-MK-2010-0069
Title     THE EFFECTIVENESS OF CELEBRITY CONGRUITY TO ITS EFFECT TO PURCHASE INTENTION
Author    
Subject     PURCHASE INTENTION
Abstract    View 
Advisor  Andy Lunarjanto, MBA ,
Department     Marketing
Format     108 p
Year     2010
Keyword    Celebrity endorsement , purchase intention , advertasing , endorsement , celebrity
Source    JWC
Collection Type     Skripsi S1
Rights     Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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