Code     BI-MK-2010-0083
Title     RELATIONSHIP BETWEEN CONSUMPTION ATTITUDES AND ADOPTION OF NEW PRODUCT IN THE LIGHTING INDUSTRY
Author     FRANCISKUS WILLIAM
Subject     RELATIONSHIP
Abstract    View 
Advisor  Anita Michiko Tamala, MBA. ,
Department     Marketing
Format     106 p
Year     2010
Keyword    New product adoption , consumption attitude , age , income , education , conformity , security , tradition , independent decision making , and stimulation
Source    JWC
Collection Type     Skripsi S1
Rights     Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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