Code
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BI-MK-2012-0027
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Title
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Indonesias Event Sponsorship Effectiveness towards Purchase Intention: the essential roles of product knowledge and Corporate Social Responsibility
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Author
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OKKY GEORDANI SAIMIMA
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Subject
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PURCHASE INTENTION
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Abstract
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View
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Advisor
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Rini Setiowati, SE., MBA. ,
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Department
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Marketing
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Format
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107 p
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Year
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2012
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Keyword
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Java Jazz festival 2011 , AXIS , product knowledge , corporate social responsibilities , commitment , purchase intention , Indonesia , event-sponsorship
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Source
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JWC
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Collection Type
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Skripsi S1
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Rights
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Sections |
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Cover |
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Bab 1 |
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Bab 2 |
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Bab 3 |
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Bab 4 |
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Bab 5 |
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Pustaka |
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Lampiran |
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