Code     BI-MK-2012-0027
Title     Indonesias Event Sponsorship Effectiveness towards Purchase Intention: the essential roles of product knowledge and Corporate Social Responsibility
Author    
Subject     PURCHASE INTENTION
Abstract    View 
Advisor  Rini Setiowati, SE., MBA. ,
Department     Marketing
Format     107 p
Year     2012
Keyword    Java Jazz festival 2011 , AXIS , product knowledge , corporate social responsibilities , commitment , purchase intention , Indonesia , event-sponsorship
Source    JWC
Collection Type     Skripsi S1
Rights    
Sections   Download Pdf Download Ps Download Doc Download Doc
Cover Download Download Download
Bab 1 Download Download Download View
Bab 2 Download Download Download View
Bab 3 Download Download Download
Bab 4 Download Download Download
Bab 5 Download Download Download View
Pustaka Download Download Download
Lampiran Download Download Download

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