Code     BI-MK-2012-0134
Title     MODERATING ROLE OF PERSONALITY TRAITS IN RELATIONSHIP BETWEEN SATISFACTION-BASED RELATIONSHIP QUALITY AND BEHAVIORAL LOYALTY IN MOBILE SERVICE CONTEXT IN JAKARTA
Author    
Subject     MOBILE MARKETING
Abstract    View 
Advisor  Evi Rinawati Simanjuntak, MM. ,
Department     Marketing
Format    
Year     2012
Keyword    Mobile Service , Jakarta , Satisfaction , Relationship Quality , Behavioral Loyalty , Personality Traits , Relationship Marketing , Moderating , B2C
Source    JWC
Collection Type     Skripsi S1
Rights    
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