Code     BI-MK-2014-0003
Title     Understanding Attitudes Toward and Behaviors in Response to Product Placement: A Study of Luxury Fashion Brands Toward Females in Jabodetabek
Author     HEIDI SAPUTRA
Subject     PRODUCT ANALYSIS
Abstract    View 
Advisor  Ayuphita Tiara Silalahi, BA, MM ,
Department     Marketing
Format     pdf
Year     2014
Keyword    product placement , brand placement , branded entertainment , attitude , behavior , peer communication , movie watching
Source    JWC
Collection Type     Skripsi S1
Rights    
Sections   Download Pdf Download Ps Download Doc Download Doc
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