Code     BI-MK-2014-0010
Title     The Role of Brand Image Congruity in Indonesian Consumers Brand Preference
Author     YUNITA WONGSO PANGESTU
Subject     BRAND IMAGE
Abstract    View 
Advisor  Netta J. Sjafei, MM, MBA ,
Department     Marketing
Format     pdf
Year     2014
Keyword    Brand Image , Functional Image Congruity , Symbolic Image Congruity , Brand preference , Familiarity , Honda Jazz , Toyota Yaris
Source    JWC
Collection Type     Skripsi S1
Rights    
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