Code     BI-MK-2014-0013
Title     Consumer Acceptance of Mobile Marketing: A Study of Three Generation Cohorts in Jakarta
Author     GIULIANO OCTAVIANOS LUMBAN RAJA
Subject     CONSUMER BEHAVIOR
Abstract    View 
Advisor  
Department     Marketing
Format     pdf
Year     2014
Keyword    Mobile Marketing , Marketing Communication , Generation Cohort , Consumer Behavior , Jakarta , Indonesia
Source    JWC
Collection Type     Skripsi S1
Rights    
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