BINA NUSANTARA
Language:
Code
BI-MK-2014-0013
Title
Consumer Acceptance of Mobile Marketing: A Study of Three Generation Cohorts in Jakarta
Author
GIULIANO OCTAVIANOS LUMBAN RAJA
Subject
CONSUMER BEHAVIOR
Abstract
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Advisor
Rini Setiowati, SE, MBA ,
Department
Marketing
Format
pdf
Year
2014
Keyword
Mobile Marketing
,
Marketing Communication
,
Generation Cohort
,
Consumer Behavior
,
Jakarta
,
Indonesia
Source
JWC
Collection Type
Skripsi S1
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