Code
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BI-MK-2014-0015
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Title
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The Effect of Electronic Word of Mouth on Repurchase Intention Moderated by Brand Image to Generation Y An Empirical Study of Blackberry Smartphones in Jakarta
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Author
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ELVIRA SANJAYA
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Subject
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PURCHASE INTENTION
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Abstract
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View
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Advisor
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Netta J. Sjafei, MM, MBA ,
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Department
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Marketing
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Format
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pdf
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Year
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2014
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Keyword
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Electronic word-of-mouth , Brand Image , Repurchase Intention , Generation Y , Social
Media , Blackberry Smartphones , Purchase Intention , Word of Mouth
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Source
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JWC
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Collection Type
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Skripsi S1
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Rights
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