Code     BI-MK-2014-0015
Title     The Effect of Electronic Word of Mouth on Repurchase Intention Moderated by Brand Image to Generation Y An Empirical Study of Blackberry Smartphones in Jakarta
Author     ELVIRA SANJAYA
Subject     PURCHASE INTENTION
Abstract    View 
Advisor  Netta J. Sjafei, MM, MBA ,
Department     Marketing
Format     pdf
Year     2014
Keyword    Electronic word-of-mouth , Brand Image , Repurchase Intention , Generation Y , Social Media , Blackberry Smartphones , Purchase Intention , Word of Mouth
Source    JWC
Collection Type     Skripsi S1
Rights    
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