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Dissertation	1
E-Journals	8
E-Research	1
E-Thesis (S1)	696
E-Thesis (S2)	33
Proceedings	2

E-Thesis (S2) Searching for "brand image"

Code	BBS-SN-MM-2024-10015
Title	PENGARUH MARKET SENSING CAPABILITY, BRAND IMAGE, DAN KNOWLEDGE SHARING YANG DIMEDIASI OLEH INNOVATION TERHADAP MARKETING PERFORMANCE  [Full Text]
Author	ROFI'I NOFRIYAN; AKHMAD SYAHRONI YUSUF; GILANG WAHYU INDRASTA
Subject	MARKETING STRATEGY
Advisor	Nur Damayanti, B.INT.AFF.MGT (HONS), MHRM, Ph.D
Department	Management
Format	PDF
Year	2024
Source	JWC
Collection Type	Thesis S2
Rights

Code	BBS-SN-MM-2024-10075
Title	UNRAVELING THE EFFECTS OF SERVICE FAILURES IN C2C E-COMMERCE: INSIGHTS FROM ATTRIBUTION THEORY AND THEIR IMPACT ON BRAND IMAGE, NEGATIVE E-WOM, AND REPURCHASE INTENTIONS  [Full Text]
Author	MICHAEL FUMAR
Subject	E-COMMERCE
Advisor	Willy Gunadi, S.Kom., M.M., Ph.D
Department	Management
Format	pdf
Year	2024
Source	JWC
Collection Type	Thesis S2
Rights

Code	BBS-SN-MM-2023-10051
Title	ANALISIS PENGARUH BRAND IMAGE, TRUST, E-SERVICE QUALITY, DAN LOYALTY PROGRAM TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA PENGGUNAAN E-WALLET  [Full Text]
Author	YOGI PRAMONO; MUHAMMAD SYUKUR; MAHARDIAN ARDHI BRAMANTYO
Subject	CUSTOMER LOYALTY
Advisor	Dr. Wisnu Sakti Dewobroto, M.Sc.
Department	Management
Format	PDF
Year	2023
Source	JWC
Collection Type	Thesis S2
Rights

Code	RS2-KG-MIK-2023-0033
Title	ANALISIS PENGARUH CONTENT MARKETING, ELECTRONIC WORD OF MOUTH DAN ADVERTISING MELALUI BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PENGIKUT MEDIA SOSIAL INSTAGRAM BRAND SOMETHINC  [Full Text]
Author	FRARIZCA LEONA PARTTY
Subject	PURCHASING DECISION
Advisor	Dr. Ricardo Indra, M.Si.
Department	Magister Ilmu Komunikasi
Format	PDF
Year	2023
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	BBS-SN-MM-2023-10020
Title	PENGARUH COUNTRY OF ORIGIN, BRAND AWARENESS, PERCEIVED RISK DAN BRAND IMAGE TERHADAP PURCHASE INTENTION PADA CHINA WULING KENDARAAN LISTRIK AIR EV  [Full Text]
Author	LI XIAO XIAN
Subject	PURCHASE INTENTION
Advisor	Dr. Rini Setiowati, S.E, MBA
Department	Management
Format	PDF
Year	2023
Source	JWC
Collection Type	Thesis S2
Rights

Code	RS2-KG-MIK-2023-0002
Title	PENGARUH ULASAN PEMBELI DI MARKETPLACE, ULASAN YOUTUBE TECH INFLUENCER, BRAND IMAGE, DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE  [Full Text]
Author	MAURA ALIFA NUGRAHUTAMI YUNIANTO
Subject	PURCHASING DECISION
Advisor	Dr. La Mani S.IP., M.Sc.
Department	Magister Ilmu Komunikasi
Format	PDF
Year	2023
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2022-0042
Title	Pengaruh Brand Image, Green Marketing dan Social Media Marketing Terhadap Brand Loyalty Pada Konsumen Starbucks Di Indonesia   [Full Text]
Author	ALFI RAHMAN
Subject	MARKETING STRATEGY
Advisor	DR. Muhammad Aras, S.PD., M.SI
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2022-0014
Title	Pengaruh Content Marketing, Product Innovation dan Brand Image terhadap Keputusan Pembelian Produk Apple iPhone dalam Instagram @upgadget_store  [Full Text]
Author	RAFIF EDRATAMA AJI BAGASKARA
Subject	PURCHASE INTENTION
Advisor	Dr. La Mani S.IP., M.Sc.
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2022-0035
Title	PENGARUH ELECTRONIC OF MOUTH (E-WOM), SOCIAL MEDIA USAGE DAN BRAND IMAGE TERHADAP PURCHASE DESICION PT MULTI SARANA PRIMA NUSANTARA DI JAKARTA  [Full Text]
Author	JOSHUA HEZEKIAH
Subject	PURCHASE INTENTION
Advisor	Irmawan Rahyadi, S.Sos.,Mgr.,Ph.D
Department	Magister Ilmu Komunikasi
Format	PDF
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2022-0041
Title	Pengaruh Selebgram Endorser, Brand Image, Brand Awareness, Customer Engagement Melalui Sosial Media terhadap Keputusan Pembelian Produk Kecantikan SKIN1004 Di Shopee Indonesia  [Full Text]
Author	ESTHER SUHANA ABDURAHIM
Subject	MARKETING STRATEGY
Advisor	Dr. Muhammad Aras, S.Pd., M.Si
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights