Collections	Search Result
Books	452
Multimedia	40
E-Thesis (S1)	1506
E-Thesis (S2)	156
Dissertation	11
Case Studies	17
E-Clippings	19
E-Journals	74
E-Books	24
BINUS Gallery	2
E-Articles	47
E-Training	9
Proceedings	93
E-Conferences	3
Periodicals	425

E-Thesis (S2) Searching for "MARKETING"

Code	TS-R-2014-0067
Title	Analisis Dampak Program Philanthropy dan Cause Related Marketing Terhadap Brand Image, Brand Loyalty, dan Corporate Reputation Perusahaan PT. Indocement Tunggal Prakarsa, Tbk  [Full Text]
Author	WINDI PARADITA
Subject	CORPORATE SOCIAL RESPONSIBILITY
Advisor	Dr. Ir. M. Gunawan Alif
Department	Management
Format	pdf
Year	2014
Source	JWC
Collection Type	Thesis S2
Rights

Code	TS-R-2014-0088
Title	Analysis of PT PZ Cussons Indonesia Cussons Baby Product Towards 4Ps Marketing Mix on Purchase Intention  [Full Text]
Author	JEFFRI LAWANDI
Subject	MARKETING MIX
Advisor	Aggi Nauval SE., MM.
Department	Management
Format	pdf
Year	2014
Source	JWC
Collection Type	Thesis S2
Rights

Code	TS-R-2014-0013
Title	Analysis of Search Engine Marketing Effectiveness for Customer Perception and Customer Loyalty  [Full Text]
Author	INDRA KURNIADI
Subject	MARKETING STRATEGY
Advisor	Dr. Ir. M Gunawan Alif
Department	Management
Format	pdf
Year	2014
Source	JWC
Collection Type	Thesis S2
Rights

Code	BOL-S2-2016-0018
Title	IS/IT STRATEGIC PLANNING DALAM OPERASIONAL TELEMARKETING PADA PT.XYZ
Author	RUDI SURYADI
Subject
Advisor
Department	Sistem Informasi
Format
Year	2014
Source	Anggrek
Collection Type	Thesis S2 BOL
Rights

Code	TS-R -2013-0103
Title	Analisa Pengaruh Harga, Promosi, dan Viral Marketing Terhadap Keputusan Pembelian pada "Online Shop" S-Nexian Melalui Facebook  [Full Text]
Author	NOVIA RISTANIA
Subject	MARKETING
Advisor
Department	Management
Format	pdf
Year	2013
Source	JWC
Collection Type	Thesis S2
Rights

Code	TS-R-2013-0162
Title	E-Word of Mouth Marketing: Faktor yang Mempengaruhi Niat Pengguna Blackberry untuk Meneruskan Sebuah Pesan Melalui Broadcast Message  [Full Text]
Author	MARSELUS ALBERT CHANDRA
Subject	WORD OF MOUTH
Advisor	Andy Lunarjanto, MM, MBA
Department	Management
Format	pdf
Year	2013
Source	JWC
Collection Type	Thesis S2
Rights

Code	TS-CS-2013-0068
Title	ENTERING A NEW ERA OF EXPERIENTAL MARKETING FOR BABY PRODUCTS (INSIGHT FROM CHICCO BABY PRODUCTS IN INDONESIA)  [Full Text]
Author	RARACITTA MARIA
Subject	MARKETING STRATEGY
Advisor
Department	Management
Format
Year	2013
Source	JWC
Collection Type	Thesis S2
Rights

Code	TSA-2013-0103
Title	FRAMEWORK KNOWLEDGE MANAGEMENT SYSTEM YANG TERINTEGRASI DENGAN DATA MINING UNTUK STRATEGI MARKETING PADA BANK XYZ  [Full Text]
Author	ARDIJAN HANDIJONO
Subject
Advisor	Jap Tji Beng, Ir., MM., Ph.D
Department	Sistem Informasi
Format	p. 174
Year	2013
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	TS-GFP-2013-0098
Title	Marketing Communication Strategy for Batavia Sunda Kelapa Marina  [Full Text]
Author	NIDYA PUTRI
Subject	MARKETING
Advisor
Department	Management
Format
Year	2013
Source	JWC
Collection Type	Thesis S2
Rights

Code	TS-BMC-2013-0155
Title	Pembuatan Model Bisnis Makanan Barat dengan Edukasi Marketing Melalui Usaha "Meal Zone" di Benton Junction Lippo Village  [Full Text]
Author	INDRA WINATA; ASTRELLITA WIJAYA
Subject	BUSINESS MODELS
Advisor	Gabriel Chanfarry Hadylaw, Sp, MM
Department	Management
Format	pdf
Year	2013
Source	JWC
Collection Type	Thesis S2
Rights