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E-Thesis (S2) 33
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E-Thesis (S2) Searching for "brand image"


Code     BBS-SN-MM-2024-10015
Title     PENGARUH MARKET SENSING CAPABILITY, BRAND IMAGE, DAN KNOWLEDGE SHARING YANG DIMEDIASI OLEH INNOVATION TERHADAP MARKETING PERFORMANCE  [Full Text]
Author     ROFI'I NOFRIYAN; AKHMAD SYAHRONI YUSUF; GILANG WAHYU INDRASTA
Subject     MARKETING STRATEGY
Advisor     Nur Damayanti, B.INT.AFF.MGT (HONS), MHRM, Ph.D
Department     Management
Format     PDF
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10075
Title     UNRAVELING THE EFFECTS OF SERVICE FAILURES IN C2C E-COMMERCE: INSIGHTS FROM ATTRIBUTION THEORY AND THEIR IMPACT ON BRAND IMAGE, NEGATIVE E-WOM, AND REPURCHASE INTENTIONS  [Full Text]
Author     MICHAEL FUMAR
Subject     E-COMMERCE
Advisor     Willy Gunadi, S.Kom., M.M., Ph.D
Department     Management
Format     pdf
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2023-10051
Title     ANALISIS PENGARUH BRAND IMAGE, TRUST, E-SERVICE QUALITY, DAN LOYALTY PROGRAM TERHADAP CUSTOMER SATISFACTION DAN CUSTOMER LOYALTY PADA PENGGUNAAN E-WALLET  [Full Text]
Author     YOGI PRAMONO; MUHAMMAD SYUKUR; MAHARDIAN ARDHI BRAMANTYO
Subject     CUSTOMER LOYALTY
Advisor     Dr. Wisnu Sakti Dewobroto, M.Sc.
Department     Management
Format     PDF
Year     2023
Source     JWC
Collection Type     Thesis S2
Rights    

Code     RS2-KG-MIK-2023-0033
Title     ANALISIS PENGARUH CONTENT MARKETING, ELECTRONIC WORD OF MOUTH DAN ADVERTISING MELALUI BRAND IMAGE TERHADAP KEPUTUSAN PEMBELIAN PENGIKUT MEDIA SOSIAL INSTAGRAM BRAND SOMETHINC  [Full Text]
Author     FRARIZCA LEONA PARTTY
Subject     PURCHASING DECISION
Advisor     Dr. Ricardo Indra, M.Si.
Department     Magister Ilmu Komunikasi
Format     PDF
Year     2023
Source     Anggrek
Collection Type     Thesis S2 Anggrek
Rights    

Code     BBS-SN-MM-2023-10020
Title     PENGARUH COUNTRY OF ORIGIN, BRAND AWARENESS, PERCEIVED RISK DAN BRAND IMAGE TERHADAP PURCHASE INTENTION PADA CHINA WULING KENDARAAN LISTRIK AIR EV  [Full Text]
Author     LI XIAO XIAN
Subject     PURCHASE INTENTION
Advisor     Dr. Rini Setiowati, S.E, MBA
Department     Management
Format     PDF
Year     2023
Source     JWC
Collection Type     Thesis S2
Rights    

Code     RS2-KG-MIK-2023-0002
Title     PENGARUH ULASAN PEMBELI DI MARKETPLACE, ULASAN YOUTUBE TECH INFLUENCER, BRAND IMAGE, DAN TRUST TERHADAP KEPUTUSAN PEMBELIAN PRODUK SMARTPHONE  [Full Text]
Author     MAURA ALIFA NUGRAHUTAMI YUNIANTO
Subject     PURCHASING DECISION
Advisor     Dr. La Mani S.IP., M.Sc.
Department     Magister Ilmu Komunikasi
Format     PDF
Year     2023
Source     Anggrek
Collection Type     Thesis S2 Anggrek
Rights    

Code     RS2-KG-MIK-2022-0042
Title     Pengaruh Brand Image, Green Marketing dan Social Media Marketing Terhadap Brand Loyalty Pada Konsumen Starbucks Di Indonesia   [Full Text]
Author     ALFI RAHMAN
Subject     MARKETING STRATEGY
Advisor     DR. Muhammad Aras, S.PD., M.SI
Department     Magister Ilmu Komunikasi
Format     Pdf
Year     2022
Source     Anggrek
Collection Type     Thesis S2 Anggrek
Rights    

Code     RS2-KG-MIK-2022-0014
Title     Pengaruh Content Marketing, Product Innovation dan Brand Image terhadap Keputusan Pembelian Produk Apple iPhone dalam Instagram @upgadget_store  [Full Text]
Author     RAFIF EDRATAMA AJI BAGASKARA
Subject     PURCHASE INTENTION
Advisor     Dr. La Mani S.IP., M.Sc.
Department     Magister Ilmu Komunikasi
Format     Pdf
Year     2022
Source     Anggrek
Collection Type     Thesis S2 Anggrek
Rights    

Code     RS2-KG-MIK-2022-0035
Title     PENGARUH ELECTRONIC OF MOUTH (E-WOM), SOCIAL MEDIA USAGE DAN BRAND IMAGE TERHADAP PURCHASE DESICION PT MULTI SARANA PRIMA NUSANTARA DI JAKARTA  [Full Text]
Author     JOSHUA HEZEKIAH
Subject     PURCHASE INTENTION
Advisor     Irmawan Rahyadi, S.Sos.,Mgr.,Ph.D
Department     Magister Ilmu Komunikasi
Format     PDF
Year     2022
Source     Anggrek
Collection Type     Thesis S2 Anggrek
Rights    

Code     RS2-KG-MIK-2022-0041
Title     Pengaruh Selebgram Endorser, Brand Image, Brand Awareness, Customer Engagement Melalui Sosial Media terhadap Keputusan Pembelian Produk Kecantikan SKIN1004 Di Shopee Indonesia  [Full Text]
Author     ESTHER SUHANA ABDURAHIM
Subject     MARKETING STRATEGY
Advisor     Dr. Muhammad Aras, S.Pd., M.Si
Department     Magister Ilmu Komunikasi
Format     Pdf
Year     2022
Source     Anggrek
Collection Type     Thesis S2 Anggrek
Rights    

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