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E-Thesis (S2) Searching for "tokopedia"

Code	RS2-KG-MMSI-2022-0079
Title	ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PURCHASE DECISION PELANGGAN PADA E-COMMERCE TOKOPEDIA  [Full Text]
Author	RASYAD HAFIZH FADHILAH
Subject
Advisor	Prof. Dr. Sfenrianto, S.Kom., M.Kom
Department	MM Sistem Informasi
Format	PDF
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	BBS-SN-MM-2022-10033
Title	ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION YANG DIMODERASI OLEH LOYALTY PROGRAMS PADA APLIKASI TOKOPEDIA DI JABODETABEK  [Full Text]
Author	DIAN PURBO RINI; EZELL JOSEPHAT; YONATHAN CHRISTOPHER RUMPHIUS
Subject	PURCHASE INTENTION
Advisor	Dr. Rano Kartono, B.IT., M.Bus (MIS)
Department	Management
Format	PDF
Year	2022
Source	JWC
Collection Type	Thesis S2
Rights

Code	RS2-KG-MIK-2022-0060
Title	Pengaruh BTS dan Blackpink sebagai Brand Ambassador Tokopedia, Iklan, serta eWOM Terhadap Impulse Buying Behavior Konsumen Tokopedia  [Full Text]
Author	SIN LI
Subject	ADVERTISING
Advisor	Dr. Muhamad Aras, S. Pd., M.Si
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MIK-2022-0064
Title	PENGARUH CUSTOMER REVIEW, PERCEIVED CREDIBILITY, DAN KOREAN CELEBRITY ENDORSEMENT TERHADAP BRAND LOYALTY MELALUI ONLINE PURCHASE DECISION DAN CUSTOMER SATISFACTION DI TOKOPEDIA  [Full Text]
Author	NICO HARTANTO
Subject	MARKETING STRATEGY
Advisor	Dr. La Mani S.IP., M.Sc.
Department	Magister Ilmu Komunikasi
Format	Pdf
Year	2022
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MMSI-2021-0046
Title	ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI USE BEHAVIOR PENGGUNA MOBILE COMMERCE TOKOPEDIA DI DKI JAKARTA  [Full Text]
Author	ALBERT CAHYADI GUNAWAN
Subject	USER BEHAVIOR
Advisor	Dr. Sfenrianto, S.Kom, M.Kom
Department	MM Sistem Informasi
Format	PDF
Year	2021
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MMSI-2021-0012
Title	ANALISIS PENGARUH INTERACTION WITH GAMIFICATION FEATURE TERHADAP NIAT BELI MELALUI BRAND ENGAGEMENT PADA TOKOPEDIA  [Full Text]
Author	ROY WILLIS
Subject	BRAND ENGAGEMENT
Advisor	Dr. Viany Utami Tjhin, S.Kom., M.M.
Department	MM Sistem Informasi
Format	Pdf
Year	2021
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	RS2-KG-MMSI-2021-0115
Title	PENGARUH DIMENSI USER EXPERIENCE TERHADAP PENGGUNAAN APLIKASI E-COMMERCE TOKOPEDIA  [Full Text]
Author	DAMIAN JAMES ANGGORO MARTIN
Subject	CUSTOMER EXPERIENCE
Advisor	Drs. Tuga Mauritsus, M.S., Ph.D.
Department	MM Sistem Informasi
Format	Pdf
Year	2021
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights

Code	BBS-SN-MM-2020-10044
Title	PENGARUH E-SERVICE QUALITY, BRAND EXPERIENCE, SOCIAL MEDIA, DAN PERCEIVED RISK TERHADAP BRAND EQUITY MENUJU PURCHASE INTENTION DI TOKOPEDIA  [Full Text]
Author	ARDIAN PUTRA PRANANTO; RAYA MARITZKA RIZA; RICHIE UTAMA ONI
Subject	BRAND EXPERIENCE
Advisor	Dr. Rano Kartono, B.I.T., M.Buss (MIS).
Department	Management
Format	PDF
Year	2020
Source	JWC
Collection Type	Thesis S2
Rights

Code	TS-R-2019-0050
Title	Analisa Faktor-Faktor yang Mempengaruhi Continuance Intention Konsumen Generasi Milenial Dalam Penggunaan Aplikasi Mobile Tokopedia  [Full Text]
Author	GLADYS SURYAPUTRA; ALDY ALIFIAN SANTOSA
Subject	PERCEIVED QUALITY
Advisor	Dr. ADILLA ANGGRAENI, B.Bus., MBA
Department	Management
Format	PDF
Year	2019
Source	JWC
Collection Type	Thesis S2
Rights

Code	TSA-2019-0210
Title	Analisis Faktor-faktor yang Berpengaruh Terhadap Customer Satisfaction para Pengguna E-commerce di Indonesia Lewat Penerapan Teknologi Chatbot (Case Study: Tokopedia, Shopee, dan Bukalapak)  [Full Text]
Author	VIVENSIUS
Subject	E-COMMERCE
Advisor	Dr. Sfenrianto, S.Kom., M.Kom.
Department	MM Sistem Informasi
Format	PDF
Year	2019
Source	Anggrek
Collection Type	Thesis S2 Anggrek
Rights