BINA NUSANTARA
Language:
Code
BI-MK-2010-0082
Title
MULTIPLE REFERENCE EFFECTS IN SERVICE EVALUATION: AN EMPIRICAL STUDY IN JAKARTA
Author
FLORENCIA TARSITA
Subject
An Empirical Study
Abstract
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Advisor
Andy Lunarjanto, MBA. ,
Department
Marketing
Format
176 p
Year
2010
Keyword
Multiple reference points; alternative attractiveness; self-image congruity; disconfirmation; customer satisfaction and comitment; Jakarta
Source
JWC
Collection Type
Skripsi S1
Rights
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Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Daftar Pustaka
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Lampiran
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Lampiran 2
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