Code     BI-MK-2018-0025
Title     A STUDY OF GROUP-ORIENTED TRAVEL BEHAVIOR TO MUSIC CONCERT EVENTS INVOLVING INDONESIAN MILLENNIALS
Author     ROSEMARY GRACIA NYOMAN
Subject     CONSUMER BEHAVIOR
Abstract    View 
Advisor  Lydia M. Iswara, MBA ,
Department     Marketing
Format     pdf
Year     2018
Keyword    Indonesian millennial; Group-travel intention; Music concert; Social value; Emotional value; Functional value; Monetary value; Novelty value; Convenience value; Perceived value , Enduring event involvement , Attitude towards host destination; Group travel intention
Source    JWC
Collection Type     Skripsi S1
Rights    
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