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Code
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BI-MK-2019-0004
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Title
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DEFINING KEY DRIVERS OF ONLINE IMPULSE PURCHASING: STUDY TOWARDS INDONESIAN CONSUMERS ONLINE IMPULSE BUYING BEHAVIOR
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Author
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AUDRIC LAWRENCE
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Subject
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IMPULSE BUYING
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Abstract
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View
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Advisor
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Desyra Sukma Dewanthi, S.E. M.M. ,
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Department
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Marketing
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Format
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pdf
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Year
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2019
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Keyword
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Online impulse buying , e-commerce , consumer behavior , web skills , challenges , flow experience , website design , perceived usefulness , trust
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Source
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JWC
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Collection Type
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Skripsi S1
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Rights
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| Sections |
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| Cover |
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| Bab 1 |
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| Bab 2 |
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| Bab 3 |
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| Bab 4 |
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| Bab 5 |
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| Pustaka |
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| Lampiran |
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| Technical Report |
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