BINA NUSANTARA
Language:
Code
IS1-SN-IB-2021-115
Title
THE IMPACT OF SOCIAL MEDIA IN FASHION INDUSTRY: BRAND AWARENESS AND BRAND ENGAGEMENT
Author
CELINE SHERLINA CHUA
Subject
BRAND ENGAGEMENT
Abstract
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Advisor
Zhang YaYue ,
Department
International Business
Format
pdf
Year
2021
Keyword
Fashion industry; social media; brand awareness; brand engagement
Source
JWC
Collection Type
Skripsi S1
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Sections
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