BINA NUSANTARA
Language:
Code
RS2-KG-MMSI-2021-0012
Title
ANALISIS PENGARUH INTERACTION WITH GAMIFICATION FEATURE TERHADAP NIAT BELI MELALUI BRAND ENGAGEMENT PADA TOKOPEDIA
Author
ROY WILLIS
Subject
BRAND ENGAGEMENT
Abstract
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Advisor
Dr. Viany Utami Tjhin, S.Kom., M.M. ,
Department
MM Sistem Informasi
Format
Pdf
Year
2021
Keyword
Gamification
,
brand engagement
,
purchase intention
,
e-commerc
Source
Anggrek
Collection Type
Thesis S2 Anggrek
Rights
Sections
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Bab 2
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Bab 3
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