BINA NUSANTARA
Language:
Code
OS2-KG-MMSI-2022-0032
Title
Pengaruh Mekanisme Gamifikasi Terhadap Brand Equity Melalui Brand Engagement Pada Aplikasi GoClub (Case Study: Pengguna Jabodetabek)
Author
DANIEL ADI NUGRAHA
Subject
BRAND ENGAGEMENT
Abstract
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Advisor
Dr. Ir. Jarot S. Suroso M.Eng. ,
Department
MM Sistem Informasi
Format
Pdf
Year
2022
Keyword
Gamification
,
Engagement
,
Brand Equity
,
Marketing
,
Brand Management
Source
Anggrek
Collection Type
Thesis S2 Anggrek
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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