BINA NUSANTARA
Language:
Code
IS1-SN-MK-2022-0035
Title
THE ROLE OF DIGITAL INFLUENCERS IN BRAND REC-OMMENDATION OF COSMETIC IN INDONESIA: EXAM-INING THEIR IMPACT ON ENGAGEMENT, EXPECTED VALUE AND PURCHASE INTENTION
Author
SALSABILA ZETA
Subject
BRAND ENGAGEMENT
Abstract
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Advisor
Desyra Sukma Dewanthi, S.E., M.M ,
Department
Marketing
Format
pdf
Year
2022
Keyword
Brand Engagement
,
Brand Recommendation
,
Cosmetic Brand
,
Digital Influencer
,
Expected Value
,
Purchase Intention
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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Laporan Teknis
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