Code
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TS-R-2011-0014
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Title
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PENGARUH ULASAN BUKU DAN DESAIN SAMPUL TERHADAP PERSEPSI KUALITAS YANG BERDAMPAK PADA KEINGINAN MEMBELI KONSUMEN
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Author
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ELVY
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Subject
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CONSUMER RELATIONSHIP MANAGEMENT
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Abstract
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View
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Advisor
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Andy Lunarjanto, MM.,MBA. ,
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Department
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Marketing
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Format
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-
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Year
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2011
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Keyword
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Extrinsic cues , expert opinion , desain sampul , persepsi kualitas , purchase intention
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Source
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JWC
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Collection Type
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Thesis S2
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Rights
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Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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