Code     TS-R-2015-0027
Title     The Influence of Community Identification, Community Commitment, and Satisfaction to Customer Engagement an Empirical Study of Yamaha Mio Club
Author     ADE AULIA
Subject     BRAND LOYALTY
Abstract    View 
Advisor  Robert AB, SE., MM. ,
Department     Management
Format     pdf
Year     2015
Keyword    Customer engagement , Community Identification , Brand community commitment , WoM , Brand loyalty
Source    JWC
Collection Type     Thesis S2
Rights    
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