Page 14 of 14
Start
Back
Next
End
20
2.4
Kerangka Konseptual
Gambar 2.1
Kerangka Konseptual
KOMUNIKASI PEMASARAN
STRATEGI
BAURAN PROMOSI
(
Adverti
sing
,
Public Relations
,
Sales P
romotion
,
Personal Selling, Direct Marketing
)
BRAND IMAGE