2.1.2 Semiotika Strukturalis
Semotika strukturalis merupakan salah satu cabang ilmu semiotika. Dalam
pembahasan ini, penulis menggun akan teori semiotika dari Ferdinand De Saussure,
beliau adalah seo rang linguis Swiss, yang meletakkan ide d asar untuk perkembangan
signifikan dalam linguistik pada adab ke-20. Ia secara luas dianggap bapak linguistik
abad ke-20. Dalam bukunya berjudul Course in General Linguistics (1916) yang
telah diterbitkan ulang pada tahun 1983 dalam Semiotics The Basics o leh Daniel
Chandler (2007) dijelaskan bahwa :
A linguistic sign is not a link between a thing and a name, but between
a concept [signified] and a sound pattern [signifier] . The sound pattern is not
actually a sound; for a sound is something physical. A sound pattern is the
hearer’s psychological impression of a sound, as given to him by the evidence
of his senses. This sound pattern may be called a ‘material’ element only in
that it is the representation of our sensory impressions. The sound pattern may
thus be distinguished from the other element associated w ith it in a linguistic
sign. This other element is generally of a more abstract kind: the concept.
(Saussure 1983 : 66)
A sign must have both a signifier and a signified. You cannot have a
totally meaningless signifier or a completely formless signified (Saussu re
1983: 101). The signifier is now commonly interpreted as the material (or
physical) form of the sign - it is something which can be seen, heard, touched,
smelt or tasted. (Saussure dalam Daniel Chandler : 15)
Gambar 2. 1Signified dan Signifier Gambar 2.2 Contoh Signified dan Signifier
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