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UNIVERSAL MARKETING FUNCTIONS PERFORMED BY CHANNEL
ARRANGEMENT
Group
Function
Exchange
Selling
Buying
Logistics
Transportation
Storage
Facilitation
Financing
Standardization
Risk
Market information
Tabel
2.1. Channel Arrangements
Tabel
diatas
menjelaskan
pengelompokkan
secara
tradisional
dari
delapan
fungsi
universal dalam tiga bagian : exchange, logistic dan facilitation.
Fungsi
exchange
mewakili
aktivitas
yang
diperlukan
untuk
perpindahan
kepemilikan.
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