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Sedangkan rencana strategis akan terbentuk dari perumusan visi strategis,
tujuan, dan perumusan strategi sebagai landasannya.
Semua
itu
akan
membentuk
arah perusahaan, target kinerja jangka pendek dan jangka panjang, serta perubahan
kompetitif dan tindakan internal dalam mencapai hasil bisnis yang diharapkan.
Corporate
Strategy
The company
wide game plan for managing
a
set of
business
Business
Strategy
How to strengthen
market position and build
competitive
advantages
Actions to build competitive
capabilities
Functional-Area
Strategies
Within Each Business
Add relevant detail to the hows of overall business
strategy
Provide a game plan for managing
specific lower-
echelon activities
with strategic significance
Operating
Strategies
Within Each Business
Add detail and completeness
to business and
functional
strategy
Provide a game plan for managing
specific lower-
echelon activities
with strategic significance
Gambar 2.3 Hirarki Perumusan Strategi (Thompson, Strickland, Gamble, 2005)
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