55
3. Co-branding: melibatkan event marketing, sponsor, aliansi dan kemitraan,
perizinan, penempatan produk dalam film, dll
4. Spatial Environment : yang meliputi desain eksternal dan internal perusahaan,
outlet penjualan, konsumen dan trade fair.
5. Web sites
6. People: Tenaga penjualan, kantor cabang, penyedia layanan pelanggan, operator
layanan pelanggan
Tabel 2.1 Experimental Grid Pada MOOGRILL
Communication Identity Product
Co-Branding Environment Website
People
Sense Aktivitas BBQ
Dekorasi Saus Spesial
Design
Feel
Kinship How
to Order
Think Brosur
Design logo
Media
Placement News
Act Celebrity Endorsment
Games Through Social Media
Relate Bazaar
Mobile Booth
All
Employe
 |