barang
atau
jasa,
daripada
berhenti
berhubungan
dengan
perusahaan
tersebut
(Geyskens et al., 1996)
Morgan dan Hunt (1994) dalam pendapatnya,
mendukung
uraian
sebelumnya,
yaitu jika partner dapat memberikan manfaat tinggi, maka akan mampu mendorong
komitmen partner lain untuk membangun, mengembangkan dan mempertahankan
hubungan relasional, sehingga dapat disimpulkan bahwa komitmen
merupakan
faktor
penting untuk memperkuat hubungan.
2.1.4.6 Komitmen Psikologis
Joohyun
Lee
dalam
jurnal
“Psychological
commitment
as
a
mediator
of
the
relationship between involvement and loyalty” mengatakan :
“from
a
sociological
perspective,
the
concept
of commitment
is
explained
as
consistent behavior over some period
caused by
social pressure or side bet (becker,
1960).
Therefore
behavioral
consistency
and
outside
influences
are
important
facets
of commitment. Extending this view, Johnson (1973) proposed two distinct meanings:
personal commitment and behavioral commitment. Personal commitment refers to an
individual’s dedication to achieve a line of action. Behavioral commitment is a
consistent behavior, which consist of social and cost components”
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