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E-Thesis (S2) Searching for "purchase intention"


Code     BBS-SN-MM-2024-10040
Title     ANALISIS PENGARUH ONLINE REVIEW TERHADAP PURCHASE INTENTION PADA PRODUK FASHION DI SHOPEE  [Full Text]
Author     FEBRI SURYANING PUTRI; RIZAL PURWOSAPUTRO; SEPTIAYU KUSUMA MURDIONO PUTRI
Subject     PURCHASE INTENTION
Advisor     Artha Sejati Ananda, S.T, MSc., Ph.D.
Department     Management
Format     PDF
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10014
Title     ANALISIS PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA MAHASISWA UNIVERSITAS BINA NUSANTARA ANGKATAN 2022 MELALUI BRAND EQUITY SEBAGAI VARIABEL MEDIATING  [Full Text]
Author     CHRISTIE CARREY; HARDI MARINGAN ADRIANANDA; RAHMAT ILAHI
Subject     MARKETING STRATEGY
Advisor     Dr. Julbintor Kembaren, S.Kom, MM
Department     Management
Format     PDF
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10018
Title     CONSUMER PURCHASE INTENTION TERHADAP PRODUK KOSMETIK NATURAL DI INDONESIA  [Full Text]
Author     NATALINA DAMAYANTHI; ALBERT SENOADJI JR; THALIA SHARON BUNJAMIN
Subject     CONSUMER INTENTION
Advisor     Faranita Mustikasari, S.T., Ph.D.
Department     Management
Format     PDF
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10027
Title     HOW PRIVACY CONCERNS AFFECT WILLINGNESS TO DISCLOSE PERSONAL INFORMATION AND PURCHASE INTENTION OF E-COMMERCE MARKETPLACE CUSTOMERS  [Full Text]
Author     HENDY GUNAWAN
Subject     CONSUMER BEHAVIOR
Advisor     Dr. Asnan Furinto, S.T., M.M.
Department     Management
Format     PDF
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10042
Title     THE IMPACT OF RELATIONSHIP QUALITY BETWEEN SOCIAL MEDIA INFLUENCERS AND THEIR FOLLOWERS ON BRAND PURCHASE INTENTION: A CASE STUDY OF ORTUSEIGHT FUTSAL SHOES  [Full Text]
Author     NATHANAEL CHRISTIAN
Subject     PURCHASE INTENTION
Advisor     Dr. Ina Agustini Murwani, M.M., MBA.
Department     Management
Format     PDF
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     RS2-KG-MMSI-2023-0001
Title     Analisis Faktor-Faktor yang mempengaruhi Repurchase Intention dalam Live Streaming E-Commerce  [Full Text]
Author     WILLIAM BUSTONI
Subject     MARKETING STRATEGY
Advisor     Dr. Viany Utami Tjhin, S.Kom, MM, M.Com(IS)
Department     MM Sistem Informasi
Format     Pdf
Year     2023
Source     Anggrek
Collection Type     Thesis S2 Anggrek
Rights    

Code     RS2-KG-MMSI-2023-0018
Title     ANALISIS PENGARUH LIVE STREAMING, GAMIFICATION, DAN ELECTRONIC WORD OF MOUTH TERHADAP ONLINE PURCHASE INTENTION YANG DIMEDIASI OLEH CUSTOMER TRUST PADA ONLINE MARKETPLACE DI INDONESIA  [Full Text]
Author     RINTIS EKO WIDODO
Subject     MARKETPLACE
Advisor     Ir. Togar Alam Napitupulu, M.S., M.Sc., Ph.D.
Department     MM Sistem Informasi
Format     PDF
Year     2023
Source     Anggrek
Collection Type     Thesis S2 Anggrek
Rights    

Code     RS2-KG-MIK-2023-0022
Title     EFEKTIVITAS VIDEO ONLINE MARKETING RUMAH SAKIT MATA JEC TERHADAP PURCHASE INTENTION CUSTOMER  [Full Text]
Author     KALISTRA ADRIAN
Subject     MARKETING STRATEGY
Advisor     Dr. Rahmat Edi Irawan, S.Pd., M.I.Kom.
Department     Magister Ilmu Komunikasi
Format     PDF
Year     2023
Source     Anggrek
Collection Type     Thesis S2 Anggrek
Rights    

Code     RS2-KG-MIK-2023-0043
Title     FAKTOR-FAKTOR SOURCE CREDIBILITY YANG MEMPENGARUHI PURCHASE INTENTION DAN LOYALITAS PELANGGAN GENERASI Z DI INDONESIA TERHADAP PRODUK KECANTIKAN DI INSTAGRAM  [Full Text]
Author     TIARA HANUM LARASATI
Subject     PURCHASE INTENTION
Advisor     Dr. Muhammad Aras, S. Pd., M.Si.
Department     Magister Ilmu Komunikasi
Format     PDF
Year     2023
Source     Anggrek
Collection Type     Thesis S2 Anggrek
Rights    

Code     BBS-SN-MM-2023-10018
Title     FAKTOR-FAKTOR YANG MEMPENGARUHI REPURCHASE INTENTION PADA FROZEN FOOD SPECIALTY STORE  [Full Text]
Author     HENDRA BAGJA SUHERMAN; JANNA MAWARTI; YUSUF ISKANDAR
Subject     REPURCHASE INTENTION
Advisor     Dr. Tara Farina Srihadi, M.Sc.
Department     Management
Format     PDF
Year     2023
Source     JWC
Collection Type     Thesis S2
Rights    

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