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E-Thesis (S2) 69
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E-Thesis (S2) Searching for "purchase intention"


Code     BBS-SN-MM-2024-10040
Title     ANALISIS PENGARUH ONLINE REVIEW TERHADAP PURCHASE INTENTION PADA PRODUK FASHION DI SHOPEE  [Full Text]
Author     FEBRI SURYANING PUTRI; RIZAL PURWOSAPUTRO; SEPTIAYU KUSUMA MURDIONO PUTRI
Subject     PURCHASE INTENTION
Advisor     Artha Sejati Ananda, S.T, MSc., Ph.D.
Department     Management
Format     PDF
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10014
Title     ANALISIS PENGARUH SOCIAL MEDIA MARKETING DAN ELECTRONIC WORD OF MOUTH TERHADAP PURCHASE INTENTION PADA MAHASISWA UNIVERSITAS BINA NUSANTARA ANGKATAN 2022 MELALUI BRAND EQUITY SEBAGAI VARIABEL MEDIATING  [Full Text]
Author     CHRISTIE CARREY; HARDI MARINGAN ADRIANANDA; RAHMAT ILAHI
Subject     MARKETING STRATEGY
Advisor     Dr. Julbintor Kembaren, S.Kom, MM
Department     Management
Format     PDF
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10018
Title     CONSUMER PURCHASE INTENTION TERHADAP PRODUK KOSMETIK NATURAL DI INDONESIA  [Full Text]
Author     NATALINA DAMAYANTHI; ALBERT SENOADJI JR; THALIA SHARON BUNJAMIN
Subject     CONSUMER INTENTION
Advisor     Faranita Mustikasari, S.T., Ph.D.
Department     Management
Format     PDF
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10068
Title     FROM DIGITAL VOICES TO PHYSICAL CHOICES: INVESTIGATING THE EFFECTS OF VISUAL COMMUNICATION ON URBAN CONSUMER PURCHASE INTENTION  [Full Text]
Author     EVANILAY; MARCELLINUS DEVEN LEE; MILLENIA
Subject     PURCHASE INTENTION
Advisor     Dr. Peri A. Manaf
Department     Management
Format     pdf
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10027
Title     HOW PRIVACY CONCERNS AFFECT WILLINGNESS TO DISCLOSE PERSONAL INFORMATION AND PURCHASE INTENTION OF E-COMMERCE MARKETPLACE CUSTOMERS  [Full Text]
Author     HENDY GUNAWAN
Subject     CONSUMER BEHAVIOR
Advisor     Dr. Asnan Furinto, S.T., M.M.
Department     Management
Format     PDF
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10078
Title     IMPLEMENTASI S-O-R FRAMEWORK (STIMULUS, ORGANISM, RESPONSE) DALAM ANALISIS FAKTOR-FAKTOR YANG MEMENGARUHI REPURCHASE INTENTION PADA PENGGUNA APLIKASI GOPAY GENERASI Z DI WILAYAH JABODETABEK  [Full Text]
Author     KITSY CHELLES; GILANG RAFI CHANDRA; LAURENT ANGELICA SANTOSO
Subject     REPURCHASE INTENTION
Advisor     Prof. Dr. Lim Sanny, S.T., M.M.
Department     Management
Format     pdf
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10086
Title     PERCEIVED HUMAN LIKENESS AND ITS EFFECTS ON PURCHASE INTENTION  [Full Text]
Author     ERIKO ANANTA KURNIAWAN; GILANG SETIAWAN YUSUF
Subject     PURCHASE INTENTION
Advisor     Artha Sejati Ananda, S.T., M.Sc., Ph.D
Department     Management
Format     pdf
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10042
Title     THE IMPACT OF RELATIONSHIP QUALITY BETWEEN SOCIAL MEDIA INFLUENCERS AND THEIR FOLLOWERS ON BRAND PURCHASE INTENTION: A CASE STUDY OF ORTUSEIGHT FUTSAL SHOES  [Full Text]
Author     NATHANAEL CHRISTIAN
Subject     PURCHASE INTENTION
Advisor     Dr. Ina Agustini Murwani, M.M., MBA.
Department     Management
Format     PDF
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10059
Title     THE INFLUENCE OF UGT ON LIVE STREAMING SHOPPING AND ITS IMPACT ON PURCHASE INTENTION IN INDONESIA  [Full Text]
Author     RAZAFINANDRASANA CYNTHIA
Subject     E-COMMERCE
Advisor     Roozbeh Babolian Hendijani, Ph.D
Department     Management
Format     pdf
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

Code     BBS-SN-MM-2024-10075
Title     UNRAVELING THE EFFECTS OF SERVICE FAILURES IN C2C E-COMMERCE: INSIGHTS FROM ATTRIBUTION THEORY AND THEIR IMPACT ON BRAND IMAGE, NEGATIVE E-WOM, AND REPURCHASE INTENTIONS  [Full Text]
Author     MICHAEL FUMAR
Subject     E-COMMERCE
Advisor     Willy Gunadi, S.Kom., M.M., Ph.D
Department     Management
Format     pdf
Year     2024
Source     JWC
Collection Type     Thesis S2
Rights    

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