BINA NUSANTARA
Language:
Code
2012-1-00422-MN
Title
ANALISIS PENGARUH KARAKTERISTIK ENDORSER DAN EFEKTIVITAS PERIKLANAN TERHADAP ASOSIASI MEREK DAN DAMPAKNYA PADA RESPON KONSUMEN PADA PT. BERNOFARM (PRODUK VITALONG C)
Author
DWINA ANDINI
Subject
ADVERTISING EFFECTIVENESS
Abstract
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Advisor
Retno Dewanti ,
Department
Manajemen
Format
110 p.
Year
2012
Keyword
Karakteristik Endorser
,
Efektivitas Periklanan
,
Asosiasi Merek
,
Respon Konsumen
Source
Anggrek
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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Ringkasan
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