BINA NUSANTARA
Language:
Code
BI-MK-2017-402
Title
The Credibility of an Endorser and Advertising Effectiveness for Luxury Cosmetics Brands: Study on Female Millenial in Indonesia
Author
BULAN ANGLING GADING
Subject
ADVERTISING EFFECTIVENESS
Abstract
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Advisor
Dr. Adilla Anggraeni ,
Department
Marketing
Format
pdf
Year
2017
Keyword
luxury goods
,
luxury cosmetic
,
credible endorser
,
celebrity endorsement
,
luxury cosmetic endorser
,
credible endorser for luxury cosmetic
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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