BINA NUSANTARA
Language:
Code
BI-MK-2015-0132
Title
Sms Advertising by Seven Eleven in Jakarta: How Message Relevan in Linked to The Attitude Toward The Brand
Author
FRANS DESTANTO LUIS
Subject
ADVERTISING EFFECTIVENESS
Abstract
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Advisor
Netta J. Sjafei, MBA. ,
Department
Marketing
Format
pdf
Year
2015
Keyword
Mobile advertising
,
SMS advertising
,
Message relevance
,
Attitude toward message
,
Attitude toward the brand
,
perceived intrusiveness
,
seven eleven
,
Telkomsel
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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