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Code
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TS-R-2010-0100
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Title
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ANALISIS PENGARUH PENGGUNAAN SELEBRITI DALAM IKLAN TERHADAP PERSEPSI KONSUMEN DAN MINAT MEMBELI
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Author
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ROBERT WIBOWO
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Subject
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ADVERTISING EFFECTIVENESS
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Abstract
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View
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Advisor
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Dr. Asnan Furinto ,
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Department
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Marketing
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Format
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76 p
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Year
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2010
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Keyword
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Selebriti , iklan , brand awareness , salience , persepsi konsumen , minat membeli , tingkat kongruensi selebriti produk yang diiklankan , iklan media cetak , sikap terhadap iklan , sikap terhadap merek
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Source
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JWC
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Collection Type
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Thesis S2
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Rights
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Hasil karya tulis ini dilindungi undang-undang hak cipta. Cantumkan sumbernya bila anda mengutip sebagian atau seluruh isi artikel ini.
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| Cover |
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| Bab 1 |
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| Bab 2 |
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| Bab 3 |
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| Bab 4 |
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| Bab 5 |
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| Daftar Pustaka |
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