BINA NUSANTARA
Language:
Code
IS1-SN-MK-2020-0018
Title
THE EFFECTS OF VICARIOUS NOSTALGIC THEMED ADVERTISEMENTS ON BRAND HERITAGE
Author
MOCHAMAD REZA FIRMANSYAH
Subject
ADVERTISING EFFECTIVENESS
Abstract
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Advisor
Dr. Adilla Anggraeni, B.Bus, MBA ,
Department
Marketing
Format
pdf
Year
2020
Keyword
Vicarious Nostalgia
,
Fantasy Proneness
,
Nostalgic Advertisements
,
Brand Heritage
,
Brand Attachment
Source
JWC
Collection Type
Skripsi S1
Rights
Sections
Cover
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Bab 1
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Bab 2
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Bab 3
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Bab 4
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Bab 5
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Pustaka
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Lampiran
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Laporan Teknis
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