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- Taylor, Steven
A
The importance
of brand equity to
customer loyalty
- Strategi
pemasaran
terpadu
mendorong
ekuitas merek
dan kepercayaan
pada basis
pelanggan dalam
mendukung
program loyalitas
pelanggan
The Journal of
Product and
Brand
Management
(ProQuest
Entrepreneurship)
- Celuch, Kevin
Vol. 13, No.4,
2004. pp. 217-227.
- Goodwin,
Stephen
Pollack, Birgin
Leisen
Linking the
hierarchical
service quality
model to
customer
satisfaction and
loyalty
- Semakin tinggi
service quality
yang dirasakan,
semakin tinggi
pula customer
satisfaction
Journal of service
marketing. Vol.
23, No. 1,2009.
- Semakin tinggi
customer
satisfaction,
semakin tinggi
pula tingkat
loyalitas
pelanggan
- Ogba, Ike-
Elechi
Exploring the
impact of brand
image on
customer loyalty
and commitment
in China
- Penelitian
mencerminkan
brand image
yang baik
menimbulkan
efek yang baik
pula terhadap
loyalitas
pelanggan
Journal of
Technology
Management in
China. Vol.4, No.
2, 2009, pp. 132-
144
- Tan, Zhenzhen
Hu, Yu-Jia
How brand
equity, marketing
mix strategy, and
service quality
affect customer
loyalty
- Fokus pada
brand dan
strategi bauran
pemasaran
mempunyai efek
yang kuat
terhadap dimensi
loyalitas
pelanggan.
International
Journal of
Organizational
Innovation. Vol. 4,
No. 1, 2011.
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